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The 10 Commandments for the Most Successful Sales & Marketing

Course Level: Basic

Prerequisites/Advance Preparation: None

Method of Presentation: Lecture and discussion

Recommended Time Frame: 2 to 8 hours (can be adapted to your time frame)

Taught by: Allan Boress, CPA, CFE and best-selling author of I Hate Selling

Designed For: Everyone who wants to avoid costly and time-wasting sales & marketing disasters

Objectives:

To teach participants what they need to know about effectively marketing their businesses and organizations

To help them avoid the most common and costly mistakes others have made in marketing their businesses and organizations

Program Highlights:

  • Having the right expectations of marketing
  • Marketing to the right markets
  • Effective phone solicitation
  • How the business-development process works
  • Marketing vs. Selling
  • Client retention and “recycling”
  • The marketing process: what it takes to successfully market your business or association
  • Where new business should come from
  • Investing in the right marketing tools
  • Avoiding “Me-Too” marketing
  • Marketing to existing clients/members
  • Marketing your organization internally: getting others on the marketing bandwagon
  • Conveying the right message to your market
  • Identifying and pursuing the right referral sources

Free Report: The 5 Deadliest Mistakes People Make While Selling

(Read these great tips to resurrect your closing ability. Seriously!)

It's FREE!

*Your info is 100% protected and never sold. We don't harass you either. We only send you one email every month or so with links to free advice on how to immediately increase your closings, upsell to existing clients, rise above burnout issues, when to do certain types of marketing and so forth.

What Leaders Say

Our results have been phenomenal!

Everyone in our team immediately began putting Allan Boress' methods to work. The energy level in our firm has been incredible. Most importantly, everyone is empowered and confident in selling our firm. We more than paid for Allan's fee with the results we attained the first week following the training.

James L. Williams
Dixon Odom LLP

Just got the $85k job

After following Allan Boress' recommended actions, GR was awarded the job we had been struggling to close. Total recurring fee should be about 60K per year. Extra should be 10-15K per year... Thanks for your help.

Russ Gordon
Goldenberg Rosenthal

Allan Boress changes cultures, changes mindsets.

Each time we work with Allan, it has a lasting impression on our people. Allan's material is very atypical of what is generally offered in sales training programs. Our partners, managers and staff are more likely to think about the marketing and networking possibilities in everything they do, from social activities to the way they work with clients. Working with Allan can go a long way in terms of changing culture, changing mindsets — permanently!

Paul Dunker
Director of Marketing
Big 4 Consulting Firm

AllanBoress takes you through the entire PAINLESS selling process...

...and provides sure-fire closes and much needed advice on face-to-face as well as telephone selling skills. It is perfect for any consultant who gets a butterfly twinge at the thought of making a sales call.

Christian Frederickson
International consultant to professional
service firms and author of How To Build
a Million Dollar Practice

Just because you are a professional service provider doesn't mean you can't sell.

... And it's not that hard! It's even somewhat logical. Allan Boress' program has definitely had an impact on our ability to sell, and on self-confidence in sales situations. Allan provides valuable tools and a methodology to support ongoing, greater success. Our work with him gave us a common way to communicate, a common framework in which to approach and close a sale.

Brian T. Carley
Managing Partner
Big 4 Consulting Firm