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Dialing for Dollars: Creating and Conducting a Productive Telephone Marketing Program

Course Level: Basic

Prerequisites/Advance Preparation: None

Method of Presentation: Lecture and discussion

Recommended Time Frame: 2 to 8 hours (can be adapted to your time frame)

Taught by: Allan Boress, CPA, CFE and best-selling author of I Hate Selling

Designed For: Professionals who want to obtain more clients by improving their cold calling techniques and establishing a successful telephone marketing program

Objectives:

To provide participants with a systematic, professional, and proven approach to building their business through the use of telemarketing

To teach them how to avoid the expensive mistakes of a poorly-planned telephone marketing program

To have participants leave the program with a plan-of-action to establish their own telemarketing program

Program Highlights:

  • 12 proven keys to using the telephone successfully
  • Why telemarketing works: when to use the phone for marketing your services
  • A proven, step-by-step process you should follow when designing and implementing a direct marketing campaign
  • Managing an effective telemarketing function
  • How to hire and train the right telemarketer or telemarketing company
  • Sample telemarketing scripts, and how to write telemarketing scripts that sell
  • Selecting a target market
  • Finding and using the best lists
  • Grabbing attention and creating response action
  • How to test your results: tracking direct marketing success
  • How to set appointments on the phone from referrals and other warm leads
  • A system for keeping in contact with clients you don’t see often enough

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What Leaders Say

Our results have been phenomenal!

Everyone in our team immediately began putting Allan Boress' methods to work. The energy level in our firm has been incredible. Most importantly, everyone is empowered and confident in selling our firm. We more than paid for Allan's fee with the results we attained the first week following the training.

James L. Williams
Dixon Odom LLP

Just got the $85k job

After following Allan Boress' recommended actions, GR was awarded the job we had been struggling to close. Total recurring fee should be about 60K per year. Extra should be 10-15K per year... Thanks for your help.

Russ Gordon
Goldenberg Rosenthal

Allan Boress changes cultures, changes mindsets.

Each time we work with Allan, it has a lasting impression on our people. Allan's material is very atypical of what is generally offered in sales training programs. Our partners, managers and staff are more likely to think about the marketing and networking possibilities in everything they do, from social activities to the way they work with clients. Working with Allan can go a long way in terms of changing culture, changing mindsets — permanently!

Paul Dunker
Director of Marketing
Big 4 Consulting Firm

AllanBoress takes you through the entire PAINLESS selling process...

...and provides sure-fire closes and much needed advice on face-to-face as well as telephone selling skills. It is perfect for any consultant who gets a butterfly twinge at the thought of making a sales call.

Christian Frederickson
International consultant to professional
service firms and author of How To Build
a Million Dollar Practice

Just because you are a professional service provider doesn't mean you can't sell.

... And it's not that hard! It's even somewhat logical. Allan Boress' program has definitely had an impact on our ability to sell, and on self-confidence in sales situations. Allan provides valuable tools and a methodology to support ongoing, greater success. Our work with him gave us a common way to communicate, a common framework in which to approach and close a sale.

Brian T. Carley
Managing Partner
Big 4 Consulting Firm