Course Level: Basic
Prerequisites/Advance Preparation: None
Method of Presentation: Lecture and discussion
Recommended Time Frame: 8 hours
Taught by: Allan Boress, CPA, CFE and best-selling author of I Hate Selling
Designed For: Professionals who want to grow their business or association in a short period of time
Objectives:
To provide professionals with a systematic and proven approach to personal marketing and selling that leads them to add a significant amount of business and/or members in a very short period of time. Over 50 professionals have reported adding $100,000 or more in business within thirty days of this program
To have the participants leave with a directed personal marketing plan-of-action, and the skills to carry it out
To have participants leave the session much more confident and comfortable in their abilities to market and sell their services and organizations.
Program Highlights:
- How to target the market for the most-likely sources of new business
- How to ask for, receive, and track referrals systematically leading to high-probability sales
- How to diagnose and sell additional, high-profit services to existing clients or members (that you’re not currently providing)
- How to “productize a service”
- How to sell services in the most effective way to prospective clients
- What clients/members really value in service relationships
- Why people really buy your services (or join your association)
- How the Best Business Generators have built their organizations
- How to create chemistry with prospects and referral sources
- How to separate yourself from the competition