Best Practices in Personal Marketing book
What you get:
- The Best Selling “Best Practices in Personal Marketing” hard copy
You will learn lessons from the “Best Business Generators”:
- Do you have a clear daily, weekly and monthly game plan to grow your practice?
- Do you have precise growth goals in terms of revenue by client and type of work?
- Do you know how much work you need to sell and proposals you need to generate in order to reach your sales objectives?
Marketing tools are simply equipment—like a golf club is to a golfer.
Getting the best clubs money can buy will not make you shoot par. Lowering your score or becoming a pro depends primarily on your skill as a golfer.
These skills come from dedicated, continual application of what works. And remember: most marketing that you're familiar with is NOT appropriate for professional services.
In fact, many professionals make expensive mistakes by trying out marketing approaches that work for computers, copying machines and soap. This kind of product-oriented marketing is a waste of time.
So what's the answer? Simply: If you want to get better results, you must find ways to become more like the best business generators. Adopt their proven approaches to building your practice. Skillfully emulate their behavior and consistently practice their tactics on a daily basis.
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